Top Spenders
By Staff -- Broadcasting & Cable, 5/10/2004
| Rank | Advertiser | 2003 ($million) | 2002 ($million) | Percent Change |
| 1 | Procter & Gamble | $514,572.4 | $386,277.1 | +33.2% |
| 2 | General Motors | 369,000.3 | 341,968.3 | +7.9 |
| 3 | Time Warner Inc. | 258,989.6 | 243,768.6 | +6.2 |
| 4 | Altria Group Inc. | 187,442.9 | 160,935.1 | +16.5 |
| 5 | Walt Disney Co. | 168,338.7 | 130,012.7 | +29.5 |
| 6 | Sony Corp. | 165,973.0 | 116,622.7 | +42.3 |
| 7 | Worldcom | 162,316.5 | 108,394.4 | +49.7 |
| 8 | Johnson & Johnson | 157,447.9 | 138,777.9 | +13.5 |
| 9 | Pfizer | 147,966.5 | 140,738.5 | +5.1 |
| 10 | GlaxoSmithKline | 140,383.1 | 116,895.5 | +20.1 |
| 11 | General Mills | 131,814.5 | 119,842.4 | +10.0 |
| 12 | Pepsico | 130,366.9 | 108,818.1 | +19.8 |
| 13 | Dell Computer Corp. | 129,030.7 | 104,984.0 | +22.9 |
| 14 | National Amusements Inc. | 127,061.2 | 135,159 | -6.0 |
| 15 | Sears Roebuck & Co. | 109,186.6 | 104,468.2 | +4.5 |
| 16 | Ford Motor Co. | 104,559.0 | 106,961.1 | -2.2 |
| 17 | Vivendi Universal SA | 100,001.5 | 69,835.3 | +43.2 |
| 18 | Yum Brands Inc. | 99,923.1 | 84,111.3 | +18.8 |
| 19 | Public Service Ann | 98,880.6 | 91,135.5 | +8.5 |
| 20 | Novartis AG | 98,175.6 | 38,049.3 | +158.0 |
| 21 | DaimlerChrysler AG | 93,400.6 | 89,794.8 | +4.0 |
| 22 | Microsoft Corp. | 93,385.3 | 55,972.2 | +66.8 |
| 23 | Kellogg Co. | 92,765.7 | 63,496.1 | +46.1 |
| 24 | PetMeds Express Inc. | 92,552.5 | 55,816.5 | +65.8 |
| 25 | U.S. Govt. | 88,977.8 | 108,837.5 | -18.2 |
| 26 | Honda Motor Co. Ltd. | 87,656.8 | 74,040.0 | +18.4 |
| 27 | Mattel Inc. | 87,028.2 | 73,155.2 | +19.0 |
| 28 | Nestle SA | 85,107.4 | 71,285.7 | +19.4 |
| 29 | Hyundai Corp. | 84,895.0 | 62,277.6 | +36.3 |
| 30 | Progressive Corp. | 83,874.1 | 64,025.8 | +31.0 |
| 31 | Clorox Co. | 82,400.8 | 85,317.5 | -3.4 |
| 32 | Unilever | 84,364.2 | 92,273.1 | -10.7 |
| 33 | Mars Inc. | 79,396.7 | 61,268.2 | +29.6 |
| 34 | IAC/Interactive Corp. | 78,151.6 | 56,099.0 | +39.3 |
| 35 | Toyota Motor Corp. | 77,874.4 | 86,560.0 | -10.1 |
| 36 | Home Depot Inc. | 76,572.8 | 45,813.3 | +67.1 |
| 37 | Reckitt Benckiser plc | 76,203.9 | 52,816.0 | +44.3 |
| 38 | Gateway Inc. | 75,496.0 | 53,576.6 | +40.9 |
| 39 | Verizon Communications | 73,945.7 | 59,556.5 | +24.2 |
| 40 | American Express Co. | 71,484.2 | 57,324.1 | +24.7 |
| 41 | McDonalds Corp. | 71,336.2 | 47,154.7 | +51.3 |
| 42 | Wal-Mart Stores Inc. | 68,957.5 | 68,562.7 | +0.6 |
| 43 | Nissan Motor Co. Ltd. | 66,248.7 | 41,230.9 | +60.7 |
| 44 | News Corp. | 64,897.5 | 57,519.1 | +12.8 |
| 45 | Bowflex Inc. | 60,418.4 | 48,566.4 | +24.4 |
| 46 | Gillette Co. | 58,894.2 | 33,478.4 | +75.9 |
| 47 | Wyeth | 58,152.2 | 50,802.7 | +14.5 |
| 48 | Lowes Cos. Inc. | 57,925.0 | 42,471.9 | +36.4 |
| 49 | Berkshire Hathaway Inc. | 57,139.4 | 47,476.3 | +20.4 |
| 50 | Campbell Soup Co. | 55,607.9 | 48,754.8 | +14.1 |
| Total | 5,684,514.3 | 4,703,078.4 | +20.9 | |
| Source: Cabletelevision Advertising Bureau | ||||
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