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Prime Time Doing Fine

By Staff -- Broadcasting & Cable, 9/15/2003

Thirty seconds of commercial time now exceeds $300,000 in 13 broadcast network shows

The Top 10 Highest-Priced Shows
CBS has four shows among prime time's most lucrative; NBC and Fox, three each
ProgramNetPrice*
1SurvivorCBS$425
2CSICBS$400
3RaymondCBS$400
4FriendsNBC$380
5The SimpsonsFox$370
6Will & GraceNBC$360
7ERNBC$355
8Monday Night FootballABC$350
8CSI: MiamiCBS$350
9Malcolm in the MiddleFox$326
1024Fox$320
*Per 30-second spot in thousands
Source: Ad agency and network executives

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