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Staff -- Broadcasting & Cable, 10/9/2000

Top 10 cable TV sites August 2000

Site

Avg. minutes

per month

ESPN*

51.0

CNBC.COM

40.0

CNN.COM

25.7

CartoonNetwork.COM

24.3

SciFi.COM

13.3

FoxNews.COM

11.2

Weather.COM

10.8

HGTV.COM

10.8

ComedyCentral.COM

10.7

MTV.COM

9.5

Total

751.9

Source: Media Metrix

Top TV ad-revenue generating sites August 2000

Site

Dollars spent

CartoonNetwork.com

1,700,000

CNN.com

410,000

ABC.com

390,000

Nickelodeon.com

230,000

Snap.com

210,000

Yahoo.com

150,000

Go.com

91,000

CNNfn.com

86,000

Lycos.com

80,000

CBS.com

76,000

ESPN.com

70,000

FoxNews.COM

66,000

SPE.com

61,000

EOnline.com

58,000

Quepasa.com

54,000

Britannica.com

54,000

Xoom.com

44,000

About.com

42,000

Paramount.com

31,000

Excite.com

29,000

Source: AdRelevance, a Jupiter Media Metrix

Note: House advertisements not removed. Spending calculated by multiplying number of ad impressions with the Web site's rate card (CPM).

* Represents an aggregation of commonly owned/branded domain names.

Media Metrix Definitions:

Average minutes spent per usage month: The average number of minutes spent on the Web site per month.

Sample Size: Approximately 55,000 individuals throughout the U.S. participate in the Media Metrix sample.

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