TV's pole position
-- Broadcasting & Cable, 10/2/2000
The 2001 NASCAR Winston Cup season will get revved up by new TV rights holders FOX, NBC and TBS Superstation, which will televise the most auto-racing events ever.
A record 28 NASCAR events will be seen on broadcast television and 10 on cable's FX and TBS Superstation.
FOX Sports will start the season off with 11 straight weeks of NASCAR coverage, beginning with the Feb. 11 Bud Shootout event. FOX will carry the Daytona 500 on Feb. 18 and a total of 15 NASCAR events in 2001.
The NBC/TBS joint venture will start on July 7, with coverage of Pepsi 400. NBC Sports will include 13 NASCAR events, while TBS will carry seven.
