Tweet

Giants-Patriots Matchup Most-Watched Super Bowl Ever

Super Bowl XLII Second Only to Series Finale of M*A*S*H

By B&C Staff -- Broadcasting & Cable, 2/4/2008 12:49:00 PM

The New York Giants’ upset victory over the New England Patriots in Super Bowl XLII was the most-watched Super Bowl ever.

According to fast-national ratings released Monday by Nielsen Media Research, an average 97.5 million viewers tuned in Sunday, far outstripping the previous record of 94.1 million for Super Bowl XXX in 1996.

The record viewership makes Super Bowl XLII the second-most-watched TV program in history behind the series finale of M*A*S*H, which drew some 106 million in 1983.

The contest also broke a record for total viewership, with 148.3 million viewers (persons age 2+ watching all or part of the game). The previous record stood at 144.4 million for Super Bowl XXXVIII in 2004.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Who Won the Super Ad Bowl? Women's Choices Go to the Dogs

• SMG's Scheppach: Marketers Are Hungry for Holy Grail of Addressable Advertising

• For Key Demo, "TGIF" Is a Better Motto for Univision Than English-Language Broadcasters

• Lawenda: Univision Still in Ad Growth Mode

• Editorial: The WrongDirection

Also by BCST Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..