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Sorry, right number

By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/4/2000 8:00:00 PM

NEW YORK

Insight Communications is suffering from major growing pains. After 15 years headquartered just off Manhattan's Park Avenue, the eighth-largest cable operator is moving to West Side digs, to accommodate the tripling of staff in the past year resulting from its cable-system buying spree. The problem is, Insight's phone number will no longer start with a 212 area code. It's stuck in 917 land, most often associated with cell phones.

"It's embarrassing," said Insight COO Kim Kelly. CEO Mike Willner tried to pull strings. After all, AT & T is a 50% partner in Insight's biggest system clusters, and Insight uses the telco for its local service. "It is such a bummer," Willner said.

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