Petry International to Sell National Advertising on RFD-TV
Rural-Targeted Cable Network Airs Don Imus’ Simulcast
By John Eggerton -- Broadcasting & Cable, 2/6/2008 12:15:00 PM
Rep firm Petry International will sell national advertising on rural TV network RFD-TV according to a new multiyear deal.
In announcing the agreement, Petry pointed out that RFD-TV recently signed up to do the video simulcast of Don Imus' return to radio. The show airs twice -- a morning simulcast and an evening repeat.
The network also just signed a carriage deal with the nation's largest cable operator, Comcast.
“With our recent major addition of high-profile programming, daily Nielsen numbers and the pending rollout of carriage into the largest urban cable markets, it is time to enhance our advertising-sales efforts nationwide,” RFD-TV president Patrick Gottsch said in announcing the agreement.
RFD-TV is carried in about 31 million homes via satellite and cable.
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I don't even live in the country, and I don't even own a horse, but I'm hooked on RFD-TV for all the great horse training shows. It's the best stress relief around. I just love it. It's nice to see it grow.
Susan Williams - 2/18/2008 12:38:00 AM EST -
I think RFDTV IS FAMILY ORINATED AND IS GREAT FOR RURAL AMERICIA AND IS HELPING BRIDGE THE GAP TO THE CITY PEOPLE TO SHOW THEM WHATS GOING ON IN RURAL AMERICA
albert morgan - 2/7/2008 5:06:00 PM EST
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