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NBCU, SanDisk to Deliver TV Shows via PC

Fanfare Service, TakeTV Video Player to Offer Programming from NBC, USA Network, Sci Fi Channel, Bravo, NBCU Library

By John Eggerton -- Broadcasting & Cable, 12/11/2007 5:46:00 AM

Even as writers and studios battle over how to compensate content creators for Web play, NBC Universal teamed up with SanDisk to deliver its shows to the TV set via PC.

NBCU will make programming available from NBC, USA Network, Sci Fi Channel, Bravo and its library to SanDisk's Fanfare service, which allows content to be downloaded to a PC for playback on a TV set via a new SanDisk TakeTV video player that will get a beta test with the NBCU programming. The test starts in January.

NBCU will experiment with a variety of models, including bulk discounts for a whole season's worth of shows, as well as "incentives" to purchase a bundle of shows, taking a page from the cable industry.

Media companies are increasingly looking for new platforms that supplement the traditional over-the-air or over-the-cable models for TV.

SanDisk said it is working with studios on ways to protect content -- a big issue with NBCU -- including filtering or watermarking technologies.

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  Journey should be coming back.It's a great show.
  Has anyone looked at what we are being offered now that the wrighters strick is over. I have no problem with the wrighters getting what they wont. And I was a surporter of the strick. No griping just waited till it was over and everyone was happy. Great now we'll get down to business. And now look there will be no K-ville. No Journery man. And it looks like no Live. The wrighters get more money. And what does the fans get.
  Junk and more crap.

  
  

  
  Alice Robbins - 3/11/2008 10:17:00 PM EDT
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