Army Wives Hits Another New High
Second Episode of Lifetime Drama Draws 1.98M Viewers Among Women 25-54, a Network Record
By B&C Staff -- Broadcasting & Cable, 6/16/2008 2:02:00 PM
A week after the second-season premiere of Army Wives set a record as the most-watched original drama telecast on Lifetime Television, the hit drama scored another new high for the female-targeted network Sunday night, drawing 1.98 million viewers in the women 25-54 demo.
In its 10 p.m. (EST) time slot, Army Wives also averaged 4.2 million viewers and a 3.5 rating in households.
Lifetime also touted the show’s success online, noting that streaming of full episodes at myLifetime.com was nearly 12 times greater (1,192%) in the past 10 days than during the same period in the previous year.
A recent episode of Army Wives focused primarily on a mother being deployed - father was already deployed and the teen daughter was having difficulty coping - where would she go. She subsequently started acting out in an effort to keep mom at home.
A perfect answer to this situation is the VFW National Home for Children (www.vfwnationalhome.org). Check out the website and see for yourself how this alternative - especially the Military Family Plan. Pass the information on to everyone you know.
B Langdon - 7/29/2008 12:28:00 PM EDT
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