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Nielsen Media Research has entered into a five-year deal with CBS to provide its Monitor-Plus advertiser intelligence service to all 16 CBS owned-and-operated stations.

By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/18/2000 8:00:00 PM

Nielsen Media Research has entered into a five-year deal with CBS to provide its Monitor-Plus advertiser intelligence service to all 16 CBS owned-and-operated stations. Stations signed on include WCBS-TV New York, KCBS-TV Los Angeles and WBBM-TV Chicago. Monitor-Plus allows ad buyers and sellers to track advertising activity across 15 specific media categories, including TV, radio and print.

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