Tweet

Nielsen Media Research has entered into a five-year deal with CBS to provide its Monitor-Plus advertiser intelligence service to all 16 CBS owned-and-operated stations.

By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/18/2000 8:00:00 PM

Nielsen Media Research has entered into a five-year deal with CBS to provide its Monitor-Plus advertiser intelligence service to all 16 CBS owned-and-operated stations. Stations signed on include WCBS-TV New York, KCBS-TV Los Angeles and WBBM-TV Chicago. Monitor-Plus allows ad buyers and sellers to track advertising activity across 15 specific media categories, including TV, radio and print.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Technology Leadership Summit 2011

• WGA Announces TV Noms

• Cable Ratings: 'Top Chef' Finale Draws 3.4 Million

• Leo Wolinsky Named Editor of Daily Variety

• CAB: Cable Ad Spending Grows to $18.7B in '09

Also by Staff Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows