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Station said to sell news coverage

By BroadCasting & Cable Staff -- Broadcasting & Cable, 3/11/2001 7:00:00 PM

Cox-owned WPXI-TV Pittsburgh offered news coverage in exchange for advertisers, according to the Pittsburgh Post-Gazette.

"The WPXI pitch document, which also details a number of 10- and 30-second commercials and when those would air," Rob Owen writes, "indicates the Fayette County Fair would have to pay $15,000 but would receive $34,000 in promotional value, including [correspondent Rick] Earle's news coverage of the event, valued at $2,000. A weather broadcast live from the fair is valued at $2,000."

Station General Manager John Howells did not return phone calls from BROADCASTING & CABLE but told the local newspaper that the document was against policy and has been corrected. Earle has said he knew nothing of the proposal.

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