Station said to sell news coverage
By BroadCasting & Cable Staff -- Broadcasting & Cable, 3/11/2001 7:00:00 PM
Cox-owned WPXI-TV Pittsburgh offered news coverage in exchange for advertisers, according to the Pittsburgh Post-Gazette.
"The WPXI pitch document, which also details a number of 10- and 30-second commercials and when those would air," Rob Owen writes, "indicates the Fayette County Fair would have to pay $15,000 but would receive $34,000 in promotional value, including [correspondent Rick] Earle's news coverage of the event, valued at $2,000. A weather broadcast live from the fair is valued at $2,000."
Station General Manager John Howells did not return phone calls from BROADCASTING & CABLE but told the local newspaper that the document was against policy and has been corrected. Earle has said he knew nothing of the proposal.
No related content found.
No Top Articles
Digital Rapids provides market-leading software and hardware solutions, technology and expertise for transforming live and on-demand video to reach wider audiences on the latest viewing platforms more efficiently, more effectively and more profitably. Empowering applications from..more