Ramos: Road to White House Runs Through Univision
Univision anchor Jorge Ramos characterizes Barack Obama as "almost spiritual" and "calm," and John McCain as "experienced" and "warrior-like."
By Mariel Bird -- Broadcasting & Cable, 10/23/2008 2:11:00 PM
New York--Univision newsman Jorge Ramos accepted the B&C/Multichannel News Lifetime of Achievement in Hispanic Television award Thursday, less than two weeks before what he called the biggest election in American history—the outcome of which he says will hinge on the rapidly expanding Hispanic community.
“Nobody can make it to the White House without Univision,” Ramos declared in his acceptance speech at the New York Hilton, on the second day of the Sixth Annual Hispanic Television Summit (complete coverage here). “That’s how simple it is. If Barack Obama or John McCain want to win Florida or Nevada, they have to talk to us.”
The anchor of Noticiero Univision and a Mexican immigrant himself, Ramos also touched on the importance and privilege of being a journalist in America, offering a behind-the-scenes look at his own interviews with the “almost spiritual” and “calm” Senator Barack Obama and the “experienced, warrior-like” Senator John McCain.
Ramos also recounted his impression of GOP vice presidential hopeful Sarah Palin.
“My interview with Sarah Palin recently was really interesting,” he said. “She’s no expert on Latino American issues or international relations but she did her homework. You might only see this politician who has been portrayed in a certain way but what I saw was a mother.”
Ramos described how Palin arrived with her daughter Piper, who brought Ramos’ children’s book, I'm Just Like My Mom; I'm Just Like My Dad, for him to sign. “[Piper] stayed for the entire interview while I asked Governor Palin about Venezuela and immigration and things like that,” he said. “This is something that you don’t see on TV and why it’s such a privilege to be a journalist. I saw a mother, not just a candidate.”
Ramos also gave his own insight into how the candidates and their VPs have been approaching the Hispanic community in the months leading up to the election this November.
“Neither Obama or McCain or Biden or Palin have been talking about immigration lately, and I think it’s fantastic,” he said. “Latinos only get recognized once every four years in America, when politicians realize that they are going to need our vote. They start to visit our communities, and speak about immigration and learn a couple of phrases in Spanish, but it’s only once every four years. For the first time with this election the Hispanic community has been able to get something for our vote. Nobody’s talking about immigration because they all realize that something has to be done.”
Ramos also joked about his encounters with George W. Bush, whose name translates as “Jorge Ramos” in Spanish, and the president’s attempts to speak Spanish.
During a Q&A after the speech, Ramos discussed the growth of the Hispanic community, remarking that “the Latino community is growing so much because Latinos love each other so much and we have so many kids. If you put together immigrants and the Latino birth rate within the country, eventually we will be in the majority.”
Ramos estimated that majority could come within “less than 100 years,” and he expects that it is this surge in the population of the Latin American community that will have a profound impact on the future of America as well as on the outcome of the 2008 presidential election.
Picking up on the well-worn campaign rhetoric about change, Ramos agreed that the country appears to be ready for a new direction.
“The only question,” he said, “is which direction we want to go.”
More Hispanic media self-promotion disguised as real news. It''s getting so tiresome to hear the same old heard-it-before, self-serving nostrums from folks at Univision, Telemundo and their friends and cronies in the advertising/marketing business constantly blab about how the whole country''s future depends on... well, you know.
Advertisers placing ads with them.
Actually, I just got back from a ride on my Time Machine and a few short trip to the future, including one to see how the Nov. 4th election turns out.
Well -SPOILER AHEAD! -it turns out that the future DOESN''T depend on commercials being placed on Spanish language media. Really!
What a relief for everyone!
It''s funny how often when reporting Hispanic TV viewing patterns, etc., the paramaters seem so purposefully vague, but when recently trying to discern who''s Hispanic in South Florida, the Miami Herald actually didn''t include Puerto Ricans as Hispanics. Hmmm-m?
Yet in their stories about early voting this past week, in order to pump up the numbers, what do you know, the Herald''s reporters decided that Puerto Ricans were officially Hispanic again.
What a relief!
(You know, a guy could really get a complex out of constantly having their identity changed just for crass marketing or political purposes.)
My nephew''s father''s parents were born in Cuba, and his dad was born here in South Florida, but because he has a Hispanic surname, despite his speaking next to no Spanish, he gets classified by many marketers as part of this huge Hispanic consumer audience.
You know, the one that simply must be sated by the placement of ads on Spanish-language media!
Except he can''t understand their messages, that''s all!
He''s a straight-A college student who would no more watch Univision or Telemundo than he would watch either C-SPAN or Lifetime Movie Network when a Miami Hurricanes or Dolphins football game is on TV.
If he comes across Univision or Telemundo, he almost always laughs at the embarrassingly outdated cliched portrayals of life he sees there.
He''s the latest living proof positive to me that many numbers tossed around by Hispanic media folks are built on clouds, and about as solid.
Jorge, 100 years from now, do you really think a family that''s been here for over a hundred years gets to be considered as either Hispanic or immigrants? Nope. They''re just called Americans.
In fact, my trip in the Time Machine showed me that
in the future, recent Hispanic immigrants who want to become American citizens adopt a more old-fashioned approach to assimilation.
They emulate successful people in their own community who work hard and engender respect and trust from others, don''t accept excuses for failure, and encourage their kids to stop romanticizing the old days, and simply remind them with the pointed question, "If the old days were so great, why do you think we left?"
The flim-flam with the marketing numbers is made worse by the editorial policies of many American newspapers, so desperately eager to court Hispanics, where supposed news stories on Latin media companies regularly get kid-glove treatment in the paper/online that reads more like paid ads or advertorial.
Try reading the Miami Herald every day for a bit and you''ll quickly see what I''m talking about.
It''s hard to ignore when it''s so blatant.
This July 20th story about a marketing concern down here is a perfect example.
SOUTH FLORIDA: ''Generation-ñ'' concept reborn on website - Generation ñ is regenerating itself
HallandaleBeachBlog - 11/2/2008 2:37:00 AM EST
No related content found.
No Top Articles