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Sugar, Sugar: NBC Heavies Up On Women-Targeted Web Sites

By John Eggerton -- Broadcasting & Cable, 6/27/2007 3:56:00 AM

NBC Universal is adding a lot of sugar to its online diet.

NBC Universal Digital Media has taken a financial interest in Sugar Publishing, which has 10 young women-targeted lifestyle Web sites including PopSugar, YoungSugar and GiggleSugar.

The Sugar sites and iVillage, the women-targeted site NBCU bought last year, will share content. in addition, NBC's media sales team will handle ad sales for the Sugar sites.

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