Hot Spots
By Staff -- Broadcasting & Cable, 6/22/2003 8:00:00 PM
Arbitron Issues 'Lifestyle' Results
Arbitron Inc. has developed the "National Media-Lifestyle Survey," which uses results from its Portable People Meter trial in Philadelphia to gain insight as to how, where and when people use television and radio in their daily routines. Among initial findings: TV sets are mainly in the living room (93%), with 68% in bedrooms; in-home radios are found in bedrooms (77%) and living rooms (68%); car/truck radio penetration is 88%. TV and radio usage in different rooms is generally spread evenly across most age groups—except that in-kitchen usage is nearly three times higher among adults 55-plus than for adults 18-24.
Belo Ads Target Its Web Audiences
Belo Interactive announced last week that it has just begun targeting advertisers on its 34 Internet sites in various cities to specific audiences, by demographic profile, geographic location and online behavior. For instance, if a consumer has shown interest in buying a car, finding a job or moving into a new home by visiting related content areas on any of its sites, a targeted ad can be delivered in real time to that consumer, no matter what section of the Web site he or she is visiting, said Belo Interactive vice president and general manager Eric Christensen.
Subway Halves Review List to Four Shops
Subway Restaurants has trimmed four agencies from its creative account review, narrowing the list to four contenders. Still in the hunt for the estimated $200 million-plus account are Interpublic Group of Cos.' Deutsch, New York; Publicis Groupe's Fallon Worldwide, Minneapolis; Omnicom Group's Goodby, Silverstein & Partners, San Francisco; and independent Wieden + Kennedy, Portland, Ore. Incumbent, Havas' Euro RSCG MVBMS Partners, New York, pulled out of the review last week.
Campaigns
The Terminator is back and Toyota Motor Sales has him. The automaker's T3 Tundra Special Edition pickup truck will be featured in Warner Bros.' Arnold Schwarzenegger movie, T3: The Rise of the Machines, which will premiere July 2. T3 marks Toyota's first major film linkup. The automaker broke the month-long broadcast-TV campaign last week—also with print advertising support—via Publicis Groupe's Saatchi & Saatchi, Los Angeles. …
Reebok International will break its first "Whodunit?" TV spot during BET's prime time BET Awards. Promoting "street-inspired" footwear branded "Above the Rim by Rbk," the campaign urges consumers to piece together clues to unravel a fictional crime on a basketball court; to gather clues, they must log onto the www.rbk.com/whodunit site. A second spot—featuring hoopsters Baron Davis, Steve Francis, Kenyon Martin and Jason Richardson—will run on BET, MTV, ESPN, ESPN2, Fox and UPN as well as in print (including ESPN The Magazine). Omnicom Group's Arnell Group, New York, is the agency, with Los Angeles-based Zugaro handling online. …
General Motors' Buick division will break a broadcast and cable network push for its Rainer sport utility vehicle. The spot features Buick spokesman Tiger Woods, will direct viewers to the Buick Web site to watch a five-minute film short also featuring the golfing superstar and to enter a sweepstakes whose grand prize is a chance to play golf with Woods—and compete to win a Rainier. Interpublic Group of Cos.' McCann-Erickson Worldwide is the agency.
MBC To Sell Ad Time in Black-College Sports
MBC, the African-American–oriented cable network whose partners include Marlon Jackson, one of Michael Jackson's brothers, announced at NCTA in Chicago that it will produce weekly live coverage from several major black sports conferences. The conferences covered in the five-year pact: the Mid-East Athletic Conference, the Southern Intercollegiate Athletic Conference and the Central Intercollegiate Athletic Conference. The coverage will feature basketball, football and other sports, MBC executives said. MBC, now reaching 27 million cable homes, also will sell the commercial time in those games, and return a percentage of that revenue to the participating schools.
Usual Suspects Top IAG Ad-Recall Survey
For the second time in its fortnightly ad-recall consumer study, Intermedia Advertising Group reported that Old Navy's Love Boat spoof spots took top honors. The retailer snagged the top two positions in IAG's recall survey on TV commercials run in the two weeks ended June 8. Payless ShoeSource's spot with The View's Star Jones ranked third in the latest report from IAG.
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