LATV Networks Grabs American Latino TV
Hispanic-Targeted Multicast Network Buys Syndication/Production Company
By Michael Malone -- Broadcasting & Cable, 1/20/2008 8:01:00 PM
LATV Networks, the hip multicast network for young Spanish speakers, acquired syndication/production company American Latino TV.
The multimillion-dollar deal represents LATV’s first acquisition and indicates its interest in the syndication market.
LATV’s shows, which include Mex 2 the Max and LATV en Concierto, are a mix of English- and Spanish-language, while American Latino’s are English. But LATV president and chief operating officer Howard Bolter said both aim for the same demographic.
Talkback
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Smart move. American Latino and Latination are fantastic shows and undervalued. Sounds like a win-win situation.
Walter U. - 1/21/2008 9:23:00 AM EST
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