Debmar-Mercury Promotes Burstein
Lonnie Burstein named executive VP, programming and production.
By Paige Albiniak -- Broadcasting & Cable, 9/30/2008 9:59:00 AM
Lonnie Burstein was promoted to executive vice president of programming and production at Debmar-Mercury, according to company co-presidents Mort Marcus and Ira Bernstein.
Burstein is responsible for a number of innovative projects, Marcus and Bernstein said, including The Wendy Williams Show, which returns to national syndication next June following a six-week preview that ran on the Fox Television Stations in July and August.
Marcus and Bernstein also credited Burstein with developing Trivial Pursuit: America Plays, a newnationally syndicatedgame show in co-production between Debmar-Mercury and Hasbro that is also sold internationally.
Burstein is also developing two more projects that Debmar-Mercury plans to begin marketing at international sales conference MIPCOM next month: Hot Seat, a reality-game show from executive producer Tom Gutteridge; and The Limit, a game show from executive producer Scott Sternberg.
Prior to joining Debmar-Mercury, Burstein served as president of nonpartisan Media Vote, a political- and television-research company, from 2004-06. Clients included prominent presidential, U.S. Senate and gubernatorial candidates, as well as campaign committees and major TV-broadcast groups.
From 2003-06, Burstein independently produced cable specials while serving as a programming-research consultant for Debmar-Mercury. In addition to seeking out acquisition and development deals, he was involved in TV-distribution-research activities involving the launch of South Park, Tyler Perry’s House of Payne, Family Feud and others.
Previously, Burstein spent four years as senior VP of first-run programming and development for syndicator Studios USA. He led West Coast programming, including development, production and postproduction of Dick Wolf’s Arrest & Trial, along with nearly two-dozen otherpilots and series. He also oversaw production of The Sally Jessy Raphael Show.
Burstein moved to programming from his 1991-98 role as senior VP, research and programming strategy for Universal’s and predecessor MCA’s television groups. There, he oversaw the creation of syndication sales presentations for numerous network and first-run series, including Law & Order and Xena: Warrior Princess.
Earlier, working on the buyer’s side of the business, Burstein served as program director of TVX Broadcasting’s flagship station, WTXF-TV Philadelphia, from 1989-91. He shared in a 1990 Emmy Award for the station’s 100 Years of Army-Navy Football.
Burstein previously was associate director of programming for rep firm Seltel. From 1984-89, he consulted with more than 150 TV stations about acquisition and scheduling needs.
He received a bachelor of arts degree in TV and radio from Brooklyn College in 1982.
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