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Fox Hopes House Can Help Fringe

By John Eggerton -- Broadcasting & Cable, 9/14/2008 8:00:00 PM

Fox is hoping a lead-in of the return of hit drama House can breathe some life into Fringe, the highly hyped rookie that debuted at just a 3.2 rating/9 share in the adult 18-49 demo last Tuesday.

Creator J.J. Abrams and network executives had to at least be pleased that Fringe did build over its 90-plus minutes, averaging a 3.1 rating in its first half-hour and a 3.3 in its last half-hour or so.

Up against Fringe was the second outing for The CW's 90210, which mustered a 1.7/5, down significantly from the 2.6/7 it earned for its two-hour premiere the week before, which set a record for a CW premiere.

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