Winter Games Boost NBC's News Nets

By Anne Becker -- Broadcasting & Cable, 2/28/2006 9:22:00 AM

The Olympics helped boost ratings for both of NBC’s cable networks for the month of February.

MSNBC was up 47%  in news’ target demo, viewers 25-54, for total-day viewing of an average 116,000 viewers, and up 35%  in the demo during prime, to 153,000 viewers.

CNBC was up 72%  in total-day viewing to an average 81,000 viewers in the demo, and 37%  in prime to an average 81,000 in the demo.

Fox News saw drops in the demo for both total-day and prime viewing. The network dropped 13% in total-day to 236,000 viewers 25-54, and dropped 21% in prime to 344,000 viewers.

CNN was up 4% in total-day to 131,000 viewers 25-54, and up 3% in prime to 190,000 viewers.

CNN Headline News was up 10% in total-day to 97,000 viewers 25-54, and up 61% in prime to 122,000 viewers.

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