CTAM Study Finds Confusion About DTV Transition
Cable & Telecommunications Association for Marketing: 47% of TV Viewers Don't Know When Digital-TV Transition Will Occur
By John Eggerton -- Broadcasting & Cable, 12/10/2007 8:12:00 AM MT
According to a poll, almost one-half of TV viewers (47%) don't know when the digital-TV transition will occur and one-half of them don't know where to go to find out.
That is according to a survey of more than 1,000 consumers by the Cable & Telecommunications Association for Marketing, a member of the DTV Transition Coalition, which comprises broadcast and cable members, as well as many others.
The CTAM study found that 45% of viewers with a multichannel-video service -- cable, for example -- were the group most familiar with the transition, while viewers with no TVs connected to cable or satellite were the least familiar at 31%. And 50% of those households said they "don't know where to turn for information about the transition," CTAM added.
Some in Congress and at the Federal Communications Commission -- FCC Democratic commissioner Jonathan Adelstein, in particular -- have complained that the DTV-education campaign lacks focus and coordination.
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I have been covering this topic in one of the college courses I teach since 2003. Students have...
Candace Egan - 2007-14-12 13:19:00 -
A. It is likely too early to tell people too much. Ask a marketing expert about the timing.B....
Phil Keeling - 2007-11-12 12:08:00 -
I teach research methods to college students and this "news" is a classic case of...
Doug Ferguson - 2007-11-12 10:16:00 -
If the average consumer is confused, it's going to just horrible for the millions of consumers...
Jenifer Simpson - 2007-10-12 14:25:00
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