Station to Station
By Jim Benson -- Broadcasting & Cable, 5/8/2005 8:00:00 PM
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Viacom Mulls L.A. 'Anchor Duopoly’ In Springfield, Mo., Cable’s Not King |
Viacom Mulls L.A. 'Anchor Duopoly’
Dr. Phil, having aired since its inception on KNBC Los Angeles, moves to KCBS this fall and stands a good chance of bumping the station’s 4 p.m. newscast to sister duopoly station KCAL. Market sources say the odds are 50-50 that KCBS newscast anchors Harold Greene and Ann Martin would move along with it.
If that should happen, Greene and Martin would become the first major anchor talents in a top-10 market to switch from a primary O&O outlet to a weaker station under the same ownership. The veteran anchors, both closely identified with KCBS after years of promotion, also anchor KCBS’ 6 p.m. newscast.
KCBS would make the move in hope that Dr. Phil, which has generated strong ratings in Los Angeles, would boost its 5 and 6 p.m. newscasts, perennial third-place finishers in a three-way O&O news race.
With both stations now under the same roof, Greene and Martin—whose contract is coming up for renewal—wouldn’t have far to go traveling from one set to another.
A former independent that was once owned by Disney, KCAL is heavily into news, with broadcasts at noon and 2, 3 and a three-hour block at 8 p.m. Even more newscasts may be on the way next season, further reducing the number of time slots open to syndicators in the nation’s No. 2 market.
With the infrastructure already in place, the large volume of news has proved to be a financial boon to KCAL. Although the station pays limited production costs, it avoids dishing out steep license fees and giving up valuable advertising inventory for cash-plus- barter syndicated shows.
Over the past year, insiders say, the duopoly started handing out contracts requiring on-air talent to appear on both stations if required by management, which would alleviate any issues that might arise with their union, AFTRA.
To date, KCBS and KCAL reporters have routinely switched between stations, as does KCBS sportscaster Jim Hill on occasion. KCAL anchor Pat Harvey has also appeared on both outlets, but only for a limited time while filing reports from Rome during the selection of the new pope. Fox, which owns the other VHF duopoly in the market, has 10 p.m. KTTV sportscaster Rick Garcia handle the co-anchoring duties on KCOP’s half-hour 11 p.m. weekday newscasts.
In Springfield, Mo., Cable’s Not King
Springfield, Mo., doesn’t often make TV history, but, in May, the market achieved an industry first. Satellite penetration in Springfield, Nielsen’s 78th-largest market, surpassed cable. According to a Horizon Media study of Nielsen Media Research data, 39.6% of TV homes there opt for satellite, versus 39.2% hooked to cable. That’s the first time satellite has outperformed cable in a local market. Mediacom is the major cable operator in the area.
DBS growth poses a challenge to cable operators as they try to grow local ad sales. Cable operators sell against local broadcast stations and need to constantly show their reach. If satellite poaches more subscribers, that reach decreases.
DirecTV and EchoStar Communications’ Dish Network, the two largest DBS services, count a combined 25.4 million subscribers this year, up from 14.8 million in 2000. Many of those customers live in rural areas, which cable operators often deem too difficult and costly to wire.
The number of satellite devotees is booming in some spots. In Meridian, Miss., 40% of households buy satellite service, the first time DBS has crossed that mark in any market (cable there still has 47%).
Nationwide, DBS has infiltrated more than 35% of homes in 10 markets. But cable operators still dominate the largest cities. In New York, Chicago, Boston and Philadelphia, fewer than 15% of TV homes subscribe to DBS. In more-sprawling markets, such as Los Angeles, Atlanta and Dallas-Ft. Worth, its penetration is closer to 25%.—Allison Romano
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