Primetime Ratings: College Hoops Gives CBS Thursday Win
First Night of NCAA Tournament Drives Network
By Anne Becker -- Broadcasting & Cable, 3/21/2008 11:55:00 AM
CBS topped the primetime ratings Thursday night with NCAA Men's Basketball Tournament coverage, averaging a 3.3 rating/9 share with viewers 18-49 from 8 p.m.-11 p.m., according to Nielsen Media Research.
The network ran the first round of the tournament for the entirety of primetime.
ABC took second for the night in the demo with a 3.0/9 with back-to-back premiere episodes of Miss Guided at 8 p.m., Lost at 9 p.m. and Eli Stone at 10 p.m.
NBC was third with a 2.8/10 with Deal or No Deal, Celebrity Apprentice and Lipstick Jungle.
Fox, with Are You Smarter Than a Fifth Grader and Don’t Forget the Lyrics, came in fourth with a 2.3/8, followed by The CW with a 1.2/3.
In total viewers, CBS and NBC were neck-and-neck for first with a 3.0/9 and a 3.0/10, respectively. ABC took third with a 2.9/9, followed by Fox with a 2.7/8 and The CW with a 1/3.
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