Sunday-Night Lineup Propels Fox
By Steve McClellan -- Broadcasting & Cable, 11/3/2003 9:26:00 AM
Fox won the key adult demographics Sunday night with a football over-run and the season premiere of its Sunday night lineup, including King of the Hill , The Simpsons , Malcolm in the Middle and Arrested Development .
Fox was second in households and viewers behind first place CBS, which drew 17.1 million viewers with 60 Minutes and a three-hour special, CBS at 75 . CBS was second for the night, (behind Fox) among adults 25-54. NBC was second among adults 18-49 with Dateline , American Dreams and two episodes of Law & Order: Criminal Intent (one a repeat). ABC was fourth in households and tied for third (with CBS) among adults 18-49 with Funniest Home Videos , 10-8 , Alias and The Practice . The WB was fifth across the board with Smallville: Beginnings , Charmed and Tarzan .
For the night, the Nielsen fast affiliate total viewer tallies: CBS, 17.1 million; Fox, 13.7 million; NBC, 10 million; ABC, 9.6 million; WB, 3.6 million. Adults 18-49: Fox, 6.0 rating/15 share; NBC, 3.7/9; ABC and CBS, 3.5/9.
On Saturday, NBC won the key demos with two episodes of Whoopi and Law & Order: Criminal Intent , followed by Law & Order: Spacial Victims Unit . CBS was first in households and viewers with 48 Hours Investigates , Hack and The District .
Fox was second in the demos with Cops and America’s Most Wanted . ABC was third in the demos and fourth in households with the movie Phenomenon II and LA Dragnet .
On Friday, NBC won households and the key adult demos with Dateline and the premiere of Third Watch . ABC was second in the demos and third in households with George Lopez , Married to the Kellys , Hope and Faith , Life with Bonnie and 20/20 Friday . CBS was second in households and third in the demos with Joan of Arcadia , JAG and The Handler . Fox was fourth with Wanda At Large and Boston Public .
WB was fifth with Reba , Like Family , Grounded for Life and All About the Andersons . UPN was sixth with the movie Blade .
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