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NAB's do-good tally: $9.9B

By BroadCasting & Cable Staff -- Broadcasting & Cable, 6/10/2002 8:51:00 AM

The National Association of Broadcasters said commercial TV and radio stations contributed $9.9 billion in public service in 2001, $1 billion of which came from Sept. 11 relief efforts.

That figure is a combination of donated airtime and money for charity and disaster aid. It doesn't include network efforts or the value of stations' personnel time.

This was the NAB's third public-service census. The 1999 figure was $8.1 billion, and the 1997 figure was $6.8 billion.

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