Spot Runner Buys GlobeShooter

Online Ad Agency Acquires Network of More than 1,200 Videographers and Producers

By John Eggerton -- Broadcasting & Cable, 1/22/2008 8:39:00 AM

Online ad agency Spot Runner bought GlobeShooter, a network of more than 1,200 videographers and producers that will help it to expand its business of one-stop TV/Web ad shopping.

Spot Runner provides an online tool for creating, scheduling and tracking spots. Adding GlobeShooter gives it the ability to dispatch a crew to shoot a client's storefront, product or employees to further personalize the ads.

GlobeShooter has been renamed Spot Runner Production Network, with GlobeShooter founder Simon Foster staying on to head up the operation.

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