Online Ad Agency Acquires Network of More than 1,200 Videographers and Producers
By John Eggerton -- Broadcasting & Cable, 1/22/2008 6:39:00 AM MT
Online ad agency Spot Runner bought GlobeShooter, a network of more than 1,200 videographers and producers that will help it to expand its business of one-stop TV/Web ad shopping.
Spot Runner provides an online tool for creating, scheduling and tracking spots. Adding GlobeShooter gives it the ability to dispatch a crew to shoot a client's storefront, product or employees to further personalize the ads.
GlobeShooter has been renamed Spot Runner Production Network, with GlobeShooter founder Simon Foster staying on to head up the operation.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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