Nat Geo Reveals Ad Campaign, New Look

By Staff -- Broadcasting & Cable, 1/6/2004 5:24:00 AM

National Geographic Channel has unveiled a new look and a new ad campaign to mark its third anniversary. The redesign includes a revamped logo, new signature animation and a new tagline, "Dare to Explore."

The overhauled logo still includes National Geographic’s iconic yellow border, but uses a new typeface and emphasizes the word "Channel."

The promotional campaign will focus on Nat Geo’s original programming and feature vignettes illustrating viewers’ connections to the channel’s shows. The campaign includes print, radio and new media advertisements.

Nat Geo debuted to 10 million homes in January 2001, and is currently available in about 46 million homes.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Nat Geo Beefs Up Broadband

02/03/2008

Steve Burns Joins Nat Geo as EVP of Content

07/05/2007

Nat Geo taps Ford

07/16/2003

National Geographic Channel Beefs Up Broadband

02/02/2008

TCA: Nat Geo Readies For 'Expedition Week'

07/29/2009

Also by this author

• Cable Ratings: 'Curb' Finale Draws In 1.3 Million

• Oprah's Exit: Complete Coverage

• Michael White To Top DirecTV

• Primetime Ratings: 'Sunday Night Football' Tops Ratings Race

• Primetime Ratings: 'Grey's' Continues Thursday Streak

Also by Staff Staff

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• WorldNow

  

  A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web... more

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home