By John Eggerton -- Broadcasting & Cable, 7/16/2002 11:23:00 AM MT
Direct-to-consumer advertising, already targeted in the Senate, is under fire
in the House as well.
New York Democratic House members Jerrold Nadler and Joseph Crowley have
introduced the "Say No to Drug Ads Act."
The bill, which has been referred to Ways & Means, would disallow
deductions for prescription drug ads.
"By artificially increasing the demand for their drugs [through advertising],
the pharmaceutical companies are able to keep prices high, gouging our
constituents," charges Nadler.
The American Advertising Federation counters that this bill "threatens the
First Amendment rights of advertisers to fairly promote a legal
product."
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most...
more
A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web...
more
JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
