Tweet

Super Bowl Ads Hitting $3 Million

By Robert Marich -- Broadcasting & Cable, 9/14/2008 8:00:00 PM

NBC Television sold out 85% of its Super Bowl inventory, getting strong prices including a high-water mark of $3 million for its 12 highest-priced spots, according to the network.

About 10 spots remain unsold for the Feb. 1 telecast and NBC expects those to fetch more than $3 million each. The pro football championship game has total inventory of just over 65 spots.

Automotive and movie categories were strong and another characteristic of buyers is that returning advertisers dominate.

Fox Broadcasting reportedly averaged $2.7 million when it sold ads for the prior Super Bowl, a figure that blended unit sales above and below that figure.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Hot Market for Business Channels

• Billionaire Buffett Gives GE Seal of Approval

• LIN-Time Warner Cable Retrans Talks Hit Crunch Time

• Warner, CBS, Hulu, E! Supply Web Videos to Slide

• Optimedia Ranks Olympics Above Super Bowl

Also by Robert Marich

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• Modern Entertainment Guides & UIs: Data-Driven Gateways to Conten..
• The New Normal for Promoting Tune-in
• Achieving Operational Freedom in Digital Media Workflows