NASN Rebranding As ESPN America
European and Middle East cable channel adds ESPN branding beginning Super Bowl Sunday 2009
By Alex Weprin -- Broadcasting & Cable, 10/2/2008 2:02:00 PM
North American Sports Network, a cable/satellite channel that televises North American sports throughout Europe and the Middle East, will be rebranded as ESPN America, beginning Super Bowl Sunday, 2009.
The network features Major League Baseball, National Basketball Association, National Football League and National Hockey League telecasts, as well as ESPN programming such as Pardon the Interruption, Around the Horn and Baseball Tonight.
Since ESPN acquired the network in 2007, it has expanded its reach to 14 million households in 43 countries, with another 3 million in the Middle East
“The announcement of our first ESPN-branded live television channel in Europe is a momentous day for the company,” said Lynne Frank, Senior Vice President and Managing Director of ESPN in Europe, Middle East, and Africa, in a statement. “ESPN America’s programming lineup is unparalleled in the region, and will serve fans of North American sports throughout Europe and the Middle East. Our business continues to grow. ESPN America will sit alongside ESPN Classic, and our digital properties, ESPN360.com, ESPNSoccernet, Cricinfo, ESPNScrum.com and Racing-live.com.”
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NASN has been a great station in Belgium for the past 4 years. I hope that ESPN America will keep up will add a little more.
M Anthony Farley - 1/15/2009 7:04:00 PM EST -
NASN was and still is a great channel that at last gave the sport of (NHL)-hockey the attention it derserves in Europe. ESPN America should acknowlegde the fact that hockey is a very populair sport especially on this channel and should keep hockey as one of their top priorities in contradiction to what they did to the sport in the USA.
ESPN just look at what the NHL Net Work, NBC, Versus and NHL Center Ice are doing with the NHL. The NHL derserves this kind of attention.
W Leenen - 1/11/2009 8:05:00 AM EST -
NASN is a frustrating channel in Serbia, where NFL games are not shown at all!
I hope ESPN America will show NFL games on NASN Serbia and throughout all of Europe, otherwise I will have to cancel the channel.
Bart Kelly - 12/27/2008 1:17:00 PM EST -
nasn has joined the fleet of the "overdoing it with info" networks!!i just hope,they get rid of that stupid,anoying,unnecessary bottom line!!!they kill the picture quality,and the picture is squashed together,players look like short legged bums.i dont want 1 quarter of my tv-picture being used for this crap,stats run through it at the top ,the bottom and next probably vertically.STOP IT!!!!!!!!!!!!!!!
martin t. - 10/4/2008 3:59:00 PM EDT
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