FCC Proposes $8,000 Fine For Ads During Childrens Programming
FCC caps ads at 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays
By John Eggerton -- Broadcasting & Cable, 2/12/2008 9:22:00 AM
The FCC has proposed fining WLAX-TV La Crosse, Wis., $8,000 for violating its limits on ads in children's television shows.
The FCC caps those ads at 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays, but WLAX, in its request for a license renewal, admitted it had violated those limits four times. One overage was ten seconds, one was a minute, and the other two were program-length commercials.
The station argued that the overages were due to human error, but the FCC does not excuse such violations because they are inadvertent.
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It would be nice if the FCC would also ban the use of constant onscreen network and station logos during children's programming as well, if they can't ban the practice from ALL programming. I would not allow my kids to watch anything defaced the way so much stuff on TV is now.
Alan Smithee - 2/13/2008 3:02:00 PM EST
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