By John Eggerton -- Broadcasting & Cable, 9/26/2006 10:02:00 AM MT
Scripps's lifestyle network Fine Living has signed Lance Armstrong's coach, Chris Carmichael, to host its new wish-fulfillment series, Me vs. Me.
The show launches Saturday, Oct. 8, at 8 p.m. before moving to its regular 10 p.m. Thursday-Friday time period starting Oct. 19.
Taking a page from "everyman" sportswriter George Plimpton, the show poses the question: Could you perform like a pro if coached by a pro? It tries to answer it by giving "everday people" with a particular sports passions a shot at training under, say, Chris Carmichael.
Other coaches to the non-stars will include Olympic Gold Medalist zina Lynna Garrison, Dean Reinmuth (Phil Mickelson's college golf coach), and steelhead fly fishing coach George Cook.
Fox Business Network begins broadcasting from its new high-tech Studio G, overlooking Manhattan from the 3rd floor of News Corp. headquarters, on April 20. B&C got an early peek at the new space.
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