Big Four target diversity
By Bill McConnell -- Broadcasting & Cable, 7/31/2001 7:09:00 PM
Diversity chieftains from the 'Big Four' broadcast networks were in Washington, D.C., to update congressional minority caucuses on efforts to include more ethnic groups among their characters.
In an attempt to head off criticism that followed the unveiling of the 2001 season, the nets reassured lawmakers that they are preparing to increase the amount of minority characters on their shows, as well as to feature them in more quality roles.
Meeting with the House Asian and Pacific American, Black and Hispanic Caucuses were NBC's Paula Madison, ABC's John Rose, CBS' Josie Thomas and Fox's Mitsy Wilson. All four execs have been assigned to head their nets' diversity efforts.
The networks are still stinging from a November report from a coalition of minority groups that gave all four unsatisfactory grades both in feature minorities in programming and promoting them up the employment ranks. The report came six months after the nets signed a pact agreeing to improve their diversity programs.
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