Sharon Stays on Top of New Syndies
By Paige Albiniak -- Broadcasting & Cable, 10/8/2003 6:30:00 AM
Warner Bros.’ The Sharon Osbourne Show remains the No. 1 new first-run strip in syndication for a second week, maintaining its 1.5 premiere rating, according to Nielsen Media Research.
Warner Bros.’ The Ellen DeGeneres Show , which had been tied with Sharon , slipped 13% to 1.3 in its third week. However, in the same week, Ellen rose to its highest metered-market average yet, hitting a 2.2/6 for the week ending Sept. 28.
After three full weeks, Sharon is averaging a 1.5/4 in the metered markets, up 15% from its year-ago time-period average but down one share point from its average lead-in. Ellen after four weeks is averaging a 2.2/6, up 16% from its year-ago time-period average and even with its lead-in share.
Ellen and Sharon the only two new syndicated shows that are improving stations’ year-ago time periods.
Buena Vista Television’s The Wayne Brady Show also showed greater strength in the larger cities, dipping 9% nationally to a 1.0 in its fourth week while at the same time matching its season high of a 1.6 rating/5 share in the metered markets. After four weeks, Wayne Brady is averaging a 1.5/5 in the metered markets, down 6% from its year-ago time period and down two share points from its average lead-in.
Coming in below the 1.0 rating level were King World Productions’ Living It Up! with Ali & Jack , which dropped 10% in its second week to a 0.9, and NBC Enterprises’ Starting Over , which was unchanged at a 0.9 in its third outing.
Ali & Jack after three weeks is averaging a 1.3/4 in the metered markets, down 32% from its year-ago time-period average and three share points from its lead-in. Starting Over after four weeks is averaging a 1.1/4 in the metered markets, down 21% from its year-ago time-period average and down one share point from its lead-in.
Twentieth Television’s Classmates after 13 weeks is averaging a 1.7/5 in the metered markets, down 15% from its year-ago time-period average and down one share point from its average lead-in.
Twentieth’s Ambush Makeover , also after 13 weeks, is averaging a 1.6/5 in the metered markets. That’s down 11% from its year-ago time-period average and down one share from its average lead-in.
One first-run weekly and two off-net weekly hours made their debuts during the week ending Sept. 28.
Warner Bros.’ The West Wing opened at a 2.2 in 94% of the country. Twentieth’s Angel premiered with a 1.5 in 91% of the country. Paramount’s Unexplained Mysteries opened with a 1.3 on stations covering 94% of the country. And Sony Pictures Television’s Walker, Texas Ranger , in its second week on the chart after a four-year hiatus from syndication, fell 6% to a 1.5.
The four new off-net strips were mixed in their second week. Sony’s King of Queens was up 8% to 2.6. Paramount Television’s Becker was flat at 1.8. Sony’s Ripley’s Believe It or Not was down 9% to 1.0. And Paramount’s The Parkers rose 11% to 1.0.
Among the established shows, King World Productions’ Oprah dropped 6% to a still formidable 6.7 and led the talk shows. That also gave Oprah the No. 2 spot in all of syndication for the second week in a row.
King World’s Dr. Phil rose 4% to 5.4. Buena Vista Television’s Live with Regis & Kelly gained 3% to 3.6. Universal Television’s Maury lost 4% to 2.7. Paramount’s Montel Williams sank 8% to 2.3. Universal’s The Jerry Springer Show was flat at 2.2. Sony’s Ricki Lake leaped 17% to 1.4. NBC Enterprises’ The John Walsh Show was flat at 1.1. King World’s Martha Stewart Living was up 10% to 1.1. Twentieth’s Good Day Live was unchanged at 1.0. Universal’s Crossing Over with John Edward was up 13% to 0.9.
In courtroom action, none of the top three shows was higher. Paramount’s Judge Judy was flat at 4.9. Paramount’s Judge Joe Brown slid 3% to 3.2. And Twentieth’s Divorce Court skidded 4% to 2.6.
Among game shows, King World’s Wheel of Fortune at an 8.6 and King World’s Jeopardy! at a 6.4 ran one-two as usual, but No. 3, Buena Vista’s Who Wants to Be a Millionaire , was up 35% from last year to a 3.1. That was the biggest year-to-year improvement of any show in syndication this week.
Compared with year-ago levels, Wheel was up 2% while Jeopardy! was down 4%.
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