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Powell, Hussein can't propel CBS

By Steve McClellan -- Broadcasting & Cable, 2/7/2003 3:00:00 AM

As the United States inches closer to war, 60 Minutes II on CBS Wednesday night (9 p.m. to 10 p.m.) was jam-packed with the latest developments, including interviews with two of the key protagonists -- Secretary of State Colin Powell and Iraq president Saddam Hussein.

It was said to be Hussein's first interview with a Westerner in more than one decade.

But Trista TheBachelorette proved too irresistible to viewers (let's face it, she's a lot prettier than Saddam) as they tuned in to watch her narrow the field to two.

Most of those who weren't ogling Trista were watching the fantasy version of foreign affairs on NBC's The West Wing.

The CBS magazine did manage to draw more viewers than one show on the "Big Four" during the 9 p.m. to 10 p.m. hour -- Fox's Cedric the Entertainer at 9:30 p.m. -- although Cedric beat 60 Minutes II across the key demos.

Still, the magazine did better than it usually does, up 31 percent in household rating from the previous week.

The most watched show of the night was American Idol, which drew almost 19 million viewers from 8 p.m. to 8:30 p.m.

NBC won the household race, while Fox won adults 18 through 34 and 18 through 49 and ABC won adults 25 through 54.

For the night, the Nielsen Media Research fast affiliate household ratings: NBC 9.2/14, ABC 8.4/13, CBS 8.3/13 and Fox 7.9/12.

Adults 18 through 49: Fox 6.4/16, ABC 5.9/15, NBC 4.6/12 and CBS 3.1/8.

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Free Streaming: Killing or Saving the Television Business

Photos from the B&C/Multichannel News panel discussion and networking breakfast held Nov. 17, 2009, at the Academy Television Arts & Sciences. (Photos by credit: Craig T. Mathew/Mathew Imaging)



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