Baltimore station, paper team up
By Dan Trigoboff -- Broadcasting & Cable, 2/6/2002 7:04:00 AM
The E.W. Scripps Co.-owned WMAR-TV will enter an agreement for joint reporting, advertising and promotional efforts with the Baltimore Sun, the Sun reported Wednesday.
In addition to putting the newspaper's reporters on the air, the station will also exchange on-air ads for ads in the newspaper, and the two entities might jointly sell ad space, the Sun said.
The Sun, a Tribune Co.-owned newspaper, is the dominant newspaper in its market, with an editorial staff numbering in the hundreds in the city and in numerous bureaus.
The Sun said union concessions had to be negotiated with the American Federation of Television and Radio Artists in order for the newspaper reporters to appear on TV.
WMAR-TV has been ratings-troubled, finishing well behind its two competitors at 11 p.m. in the November sweeps.
The station has let several staffers go -- most notably its big-ticket anchor, Stan Stovall, who was reportedly earning about $300,000 annually.
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