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SpongeBob SquarePants Special Scores For Nickelodeon

Premiere of SpongeBob special "WhoBob WhatPants" delivers 7.7 million viewers, top program on TV among target demos.

By Sarah Armaghan -- Broadcasting & Cable, 10/15/2008 12:12:00 PM

Television’s most popular sponge and watery his crew raked in almost eight million viewers Monday with Nickelodeon’s premiere of “WhoBob What Pants?,” a 30-minute SpongeBob Squarepants special.

The special drew 7.7 million total viewers, making it the top entertainment show on broadcast and cable television for the night. It was also the number-one show on all of TV for the night in kids and tweens demos the network targets.

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