Cable, DBS to air tolerance PSAs
By Paige Albiniak -- Broadcasting & Cable, 12/20/2001 6:40:00 AM
The cable and direct-broadcast satellite industries are teaming up to air two public-service announcements that encourage tolerance of Arab and Muslim Americans in light of the Sept. 11 tragedies.
The country's top six cable operators -- Time Warner Cable, AT&T Broadband, Adelphia Communications Corp., Charter Communications Inc., Comcast Cable Communications Inc. and Cox Communications Inc. -- and the largest satellite-TV provider, DirecTV Inc., have all committed to airing the PSAs, which should bring them to 71 million TV homes.
Premium cable programmer Starz Encore Group LLC and brand-development firm Brokaw Inc. produced the ads at their own expense.
Secretaries of energy and transportation Spencer Abraham and Norman Mineta, respectively, joined the Arab American Institute Thursday to announce the ads, along with Motion Picture Association of America president Jack Valenti and National Cable & Telecommunications Association executive vice president Peggy Binzel.
'This is just the latest example of how America's private sector and the American people have stepped forward to address this issue,' Abraham said.
No related content found.
-
No Top Articles
Featured Company
-
CD Networks
CDNetworks is a top tier, full-service, global content delivery network providing technology and services that enable fast, efficient, reliable delivery of content anywhere in the world. With more than 90 points of presence across 6 continents, CDNetworks provides true global cov..more
VIEW ALL GALLERIES
