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ABC.com Premieres Full-Episode Video Player

More than 180 episodes of 15 different programs available via ABC.com, affiliate sites, portals, video-aggregator sites, social-networking sites.

By Richard Bellamy, special to -- Broadcasting & Cable, 9/19/2008 1:34:00 PM EDT

ABC.com’s revamped full-episode video player, first announced May 22, went live Friday.

ABC.com video player

Added functionality includes improved navigation, true full-screen viewing, closed-captioning and parental ratings for new content.

More than180 episodes of 15 different programs can be launched using the player at ABC.com, affiliate sites, portals and video-aggregator sites, as well as directly from social-networking sites using the ABC.com Full Episode Widget.

Since the previous generation of the player launched in 2006, more than 441 million episodes have been initiated and more than 1 billion ads served.

The revamped player is part of a larger update this week to ABC.com that also included a new short-form video player. Both the full-episode player and the short-form video player include built-in content recommendations, the ability to share clips via e-mail and enhanced integration with social-networking sites.

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