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CBS Will Air MMA Matches

By John Eggerton -- Broadcasting & Cable, 3/2/2008 7:00:00 PM

CBS said it will carry four live, two-hour mixed martial arts events per year in a multiyear deal with ProElite.

The specials will be targeted for Saturday nights. The network added that it will be the first time MMA will get a Big Four broadcast-network airing (MyNetworkTV has also aired mixed martial arts from the International Fight League in primetime).

MMA combines a number of fighting styles, including boxing and wrestling.

CBS is looking to draw a younger, upscale audience to Saturday nights, said Kelly Kahl, senior executive VP of CBS primetime, in announcing the deal. "It's original programming for Saturday night; it's live, creating an event atmosphere; and it's something that hasn't been seen on network television until now."

CBS-owned cable network Showtime already carries ProElite martial-arts events and will continue to do so.

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