NAB, Best Buy Partner For DTV Transition Workshop

Employees will provide tips on DTV-to-analog converter box installation

By John Eggerton -- Broadcasting & Cable, 11/11/2008 8:53:00 AM

VIDEO: DTV Transition 101
The National Association of Broadcasters and Best Buy are teaming on a DTV transition workshop Nov. 17, which NAB is billing as the three-month countdown to the DTV transition.
That follows the Monday, Nov. 10, event at the Newseum by NAB and others, marking the 100-day countdown to the Feb. 17, 2009, transition date.
Best buy stores in 25 of the largest cities nationwide will host the workshops, where local broadcasters will answer questions and Best Buy employees will provide tips on DTV-to-analog converter box installation, as well as sell them a converter or digital TV.
Cities hosting the workshops are Atlanta, Baltimore, Boston, Chicago, Cleveland, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Sacramento, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington.

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How about antennas? With a smaller footprint, DTV signals are going to require antenna aiming, or new antennas. Placing an antenna in a window facing b'cast towers can mean the difference between no signal and a robust signal. And why aren't retailers using DTV in their advertising as a way of getting analog set owners to upgrade to digital? It's a lot smarter (if they can afford it) than using a converter. Also: Recycling. Why hasn't B&C done a story about the electronic industry's responsibility to see that old sets are recycled properly and don't end up in the local dump -- or shipped overseas for improper and dangerous disposal? (60 Minutes did an excellent piece on this topic Sunday night.)

Adam Smith - 11/11/2008 2:06:00 PM EST

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