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Sternthal joins Paramount Pay TV

By Paige Albiniak -- Broadcasting & Cable, 6/12/2003 4:00:00 AM

Mara Sternthal has been named vice president of business development for Paramount Worldwide Pay Television, said senior VP Jim Brehm, to whom Sternthal reports.

In her new job, she will be responsible for developing and evaluating video-on-demand licensing opportunities and new business initiatives.

Sternthal comes to Paramount from Warner Bros. International Television Distribution, where she was VP of business development and pay television.

Prior to that, she was VP of corporate development at Sony Pictures Entertainment.

Sternthal graduated from the University of Michigan, Ann Arbor, with a bachelor's of arts with distinction and honors in economics and political science.

She received her masters in public policy one year later from Michigan's Gerald Ford School of Public Policy.

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