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Scripps, Comcast ready Philly VOD test

By John Eggerton -- Broadcasting & Cable, 4/22/2003 4:00:00 AM

Comcast Corp. and Scripps Networks are launching an eight-week test of locally tailored video-on-demand in Philadelphia that could become a template for similar services in other markets.

The content for Philadelphia on Demand, which will be available to digital subscribers at no charge, will be Philadelphia-targeted programming culled from Scripps' HGTV on Demand and Food Network on Demand, with new offerings every other week.

After the test, and based on its results, Comcast plans to add local sports and other content, and to expand to other markets.

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