Comcast in D.C. vetoes antiwar ad
By BroadCasting & Cable Staff -- Broadcasting & Cable, 1/31/2003 5:59:00 AM
Comcast Corp. confirmed that it rejected an antiwar spot that was targeted to run in its Cable News Network local avails in the Washington, D.C., area, adjacent to President Bush's prime-time State of the Union address Tuesday night.
The buy was budgeted at a reported $5,000.
A Comcast spokeswoman indicated that some claims in the Peace Action Education Fund's commercial were unsubstantiated.
"Comcast runs advertisements from many sources representing a wide range of viewpoints, pro and con, on numerous issues of importance to the public," she said. "However, we must decline to run any spot that fails to substantiate certain claims or allegations. In our view, this spot raises such questions."
Sources said Comcast has recently run other antiwar spots that did meet its standards.
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