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Election ad spending exceeds $1 billion

By Bill McConnell -- Broadcasting & Cable, 11/12/2002 3:00:00 AM

Political ad spending for the 2002 election topped $1 billion at the 573 stations in the top 100 markets, according to data issued by the Campaign Media Analysis Group and the Alliance for Better Campaigns.

In all, 1,497,386 spots aired on stations in those markets, said the alliance, a watchdog group pushing to require stations to give free airtime to candidates.

Spending was up more than 25 percent over the $771 million spent by candidates and political organizations in the 2000 presidential campaign year and double the $499 million spent in 1998.

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