McEnroe's Talk Show Canceled
By BroadCasting & Cable Staff -- Broadcasting & Cable, 12/5/2004 7:19:00 PM
NEW YORK (AP) - John McEnroe's talk show was axed Friday by CNBC after barely six months on the air. McEnroe may have had more people watch his tennis matches - in person - than watched his talk show some nights.
The show was averaging 75,000 viewers a night, less than half of the viewership for business programming in the time slot before "McEnroe" went on the air. On some nights, it didn't get a Nielsen Media Research rating at all, meaning the audience was too small to measure.
It will be replaced next month by "The Big Idea," a talk show with advertising executive Donny Deutsch as host, which has run on CNBC occasionally as a special.
CNBC is happier with comic Dennis Miller, whose talk show is doing better in the ratings.
CNBC has been trying for the past two years to create a prime-time identity. Most of its business-oriented viewers flee when the workday's done.
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