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Microsoft TV gets Mixed Signals

By BroadCasting & Cable Staff -- Broadcasting & Cable, 1/28/2001 7:00:00 PM

Interactive-TV supplier Mixed Signals Technologies has announced that its ITV tools, content and services will be further integrated with the Microsoft TV platform, enabling television-commerce applications such as direct-response advertising and programming. Mixed Signals' ITV creation tools and backend SPIKE server permit viewer interaction to be tracked and traffic and responses reported.

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