ABC to restructure sales staff
By BroadCasting & Cable Staff -- Broadcasting & Cable, 3/18/2002 4:49:00 AM
Look for ABC to announce a major restructuring of its network ad-sales unit.
A source said the plan is designed to address the consolidation on the agency and client side. The sales unit is setting up teams and assigning each to a different large ad agency.
'The idea is to make the sales effort less daypart-centric and more focussed on the needs of individual clients,' the source said.
Separately, Laura Nathanson, executive vice president of national sales for ABC-TV, is shifting roles. She'll oversee sales for ABC Family and Disney Kids Network, which had been a separate cross-platform shop for children's advertising sales at Disney but is being folded into the ABC Family sales unit.
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