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TNS Signs Hearst, MTV

By John Eggerton -- Broadcasting & Cable, 2/7/2007 5:46:00 AM

TNS Media Intelligence, which tracks advertising expenditures and placements, has signed two new clients. According to the company, MTV and Hearst-Argyle have signed multiyear deals for the service, which TNS says tracks $150 billion in ad buys across over 2 million brands. MTV networks that will use the service include MTV, MTV2, comedy Central, Nickelodeon, Nick at Nite, CMT, TV Land, Spike, and VH1. Hearst-Argyle has 28 TV stations, which will use the service to get information on the ad buys on its stations and Websites.

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