Rainbow revamps AMC, adds ads
By Allison Romano -- Broadcasting & Cable, 5/13/2002 8:30:00 AM
American Movie Classics is increasing its advertising load but spinning off a splinter digital service, AMC Hollywood Classics, that will be commercial-free.
The flagship channel takes eight minutes of ads per hour.
The new ad-free digi-net will feature films from the 1930s, 1940s and 1950s.
It launches in late 2002.
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