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Pax pushing fall sked with Yahoo!

By BroadCasting & Cable Staff -- Broadcasting & Cable, 8/27/2001 12:13:00 PM

Pax TV is teaming up with Yahoo! to promote its fall schedule.

The network is getting its promotional page on Yahoo and is running a sweepstakes campaign that offers viewers a chance to win various prizes including TVs and Pax clothing. The Pax Watch and Win Sweepstakes will be promoted online, as well as through magazine inserts and direct-mail.

Yahoo will also provide chats with Pax stars such as Ed McMahon (Ed McMahon's Next Big Star) and Billy Ray Cyrus (Doc). - Joe Schlosser

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