South Park heading for syndication
By Allison Romano -- Broadcasting & Cable, 9/3/2003 10:53:00 AM
The boys from South Park may be headed to broadcast. That is, broadcast syndication.
Comedy Central has cut a deal with Mort Marcus' Debmar Studio to syndicate the first four seasons of the animated show beginning in fall 2004. With more than 100 episodes so far, South Park could fetch up to $100 million in syndication.
Debmar will pitch stations on South Park's strong appeal with young men. Because of its sometimes raunchy content, the show will likely go into a late-night slot.
"We think stations will want that demo, especially in late-night, where those people live," Comedy president Larry Divney said. Comedy passed on pitching the show to other cable networks.
Divney said the network has license to clean up the show with light editing, and some episodes will be kept out of syndication, like one episode where the word "shit" was uttered 162 times.
South Park's ratings on Comedy have returned to Earth in recent years, but it is still the network's highest-rated show.
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